Resistance to change is a real deal breaker in the business world. And regret is its counterpart in the digital world.

Post 9/11, corporations invested heavily in their disaster recovery systems by accelerating the adoption of digital technology, virtual communication and remote-friendly work environments.

Most smaller businesses faithfully updated their websites, and upgraded their electronic systems and in-house applications. Conventional planning and daily activities deferred to common usage-based strategies, techniques and technologies, designed for predictable, day-in-day-out environments.

Then quite abruptly, "business as usual was cancelled". Giving rise to the long overdue, creeping commitment to data-and digitally driven business planning.

Sworak.com is a free-lancing small business with two in-house professionals and a cadre of virtual associates scattered across the U.S. and Canada. We make great "flash team" members if you're looking to connect your in-house talent with a pipeline of complementary outside resources.

As for myself, (a.k.a "Yours truly" or "Sonia Sworak"), I've picked up decades of business know-how by virtue of learning from the-best-of-the-best; dogmatically resisting to throw in the towel; and most recently, acquired maturity and perspicacity. Yes, perspicacity.

For additional people information. please follow these links.

Acknowledgements, Terry Knight, David P. Hanlon, Edward (Ted) J. Costa, Gord Kilarski, Bill Spurgin, Patricia Berlant, Yours truly.

Our digital strategies are specifically designed and optimized for businesses — large and small — experiencing disruptions, revenue loss and speed to market issues.

If you're looking for debt financing, equity funding or grant monies, we can build your business plan, investment overview and/or pitch deck.

If you'd like to refresh your connection in an existing market or break ground with an entirely new audience, we can build a brand, create your digital content and roll out a digital sales and marketing strategy.

We also offer online courses and tutorials, tailored to your specs; or you can partake of a few of out webinars created in-house.

Topics from A to Zee and Zed

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Our business blog is teeming with personal case studies criss-crossing the U.S., Canada, Mexico, the Bahamas, and Dominican Republic.

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